We collect personal information that you provide voluntarily when engaging with our direct-to-consumer ecosystem—such as when purchasing a 7MAGIC device, registering your product warranty, subscribing to beauty updates, or contacting our concierge customer care.

7MAGIC leverages the collected information strictly under lawful processing grounds (performance of a contract, legitimate business interests, compliance with statutory obligations, or your explicit consent):

• Order Fulfillment & Logistics: Processing orders, verifying address validity, orchestrating carrier tracking, and executing door-to-door delivery.
• Warranty Services & Authentication: Honoring our manufacturer warranty terms, validating genuine 7MAGIC hardware serial numbers, and providing replacement support.
• Customer Concierge Support: Diagnosing device issues, managing return authorizations, and answering technical questions via email or chat.
• Service & Experience Optimization: Analyzing site navigation bottlenecks to enhance speed, UI clarity, and multi-language accessibility.
• Fraud Prevention & Security: Detecting illicit bot traffic, preventing payment fraud, and mitigating cyber vulnerabilities.
• Consensual Marketing Communications: Delivering product release announcements, exclusive member offers, and styling tips (only where opt-in consent is provided).

7MAGIC does not sell, rent, or monetize your personal data. We share your information exclusively with vetted third-party entities necessary to provide our products and services:

We implement defense-in-depth technical, administrative, and physical safeguards designed to preserve data confidentiality, integrity, and resilience.

• Strict role-based access controls (RBAC) with multi-factor authentication (MFA) for administrative staff
• Continuous cloud monitoring, distributed denial-of-service (DDoS) mitigation, and automated threat detection
• Automated data backup procedures with encrypted disaster-recovery protocols

Cookies and local storage objects help our storefront function seamlessly, authenticate cart states, and provide analytical insights into platform performance.

You may adjust your cookie preferences at any time via your browser settings. Disabling strictly necessary cookies may impede checkout completion.

Under prevailing data privacy statutes—including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA / CPRA)—you are entitled to exercise the following statutory prerogatives:

Because 7MAGIC serves discerning beauty customers across North America, Europe, Asia, and Oceania, your information may be processed across secure global cloud infrastructure.

Whenever cross-border transfers occur from the European Economic Area (EEA) or the United Kingdom, we rely on the European Commission's approved Standard Contractual Clauses (SCCs), adequacy decisions, or equivalent statutory instruments to ensure uniform protection.

7MAGIC products and online storefronts are designed for adult consumers. We do not knowingly collect, solicit, or maintain personal information from children under the age of 13 (or under 16 within relevant European jurisdictions).

If we learn that a minor has provided personal information without verified parental consent, we will promptly expunge the data from our active databases. Parents or guardians may contact us directly to request immediate deletion.

7MAGIC periodically reviews this Privacy Policy to mirror technological evolution, legislative revisions, or updates to our device product lineup. Material modifications will be indicated by revising the "Last Updated" timestamp atop this document, accompanied by prominent notice where required by law.

Your continued use of our devices, applications, or digital storefront following the publication of revised terms constitutes recognition and acceptance of the updated practices.